About Us

From a whimsical hand comes a jewelry line for a new millennium…. The creators of the instagram phenomenon “Follow Me To” launch a jewelry line for the modern couple. Murad and Natalia Osmann started the hand-holding craze that launched a million imitators. After a fairytale love-story and wedding in 2015 they decided to try their hand at a new venture-- jewelry. Follow Your Love was born out of the Osmann’s romance, pure and true. They didn’t want a tainted diamond to symbolize their everlasting bond. After research it became clear there was only one way to be 100% sure a diamond is conflict free. The answer was a lab grown diamond. 


It is a common misconception that lab diamonds are not real diamonds. On the contrary, they are 100% real diamonds, identical chemically, physically, optically and structurally the same as mined diamonds. Instead of taking millions of years to form geologically, it takes just weeks to form a diamond crystal ready for cutting. The lab accelerates and recreates nature’s process by starting with tiny carbon seeds of pre-existing diamonds and with applied pressure and heat (mimicking nature’s formation process), the crystal structure forms. This boring chemistry results in a rather magical, very clean and very safe diamond mine. Because they are lab grown, they are environmentally and socially responsible. With no need for diamond mining, there is no negative impact on the environment or ecological or social systems. 
A Chicago Diamond Pioneer, Isaac Gottesman owns and operates engagement ring shopping destinations dimend SCAASI and Numined Diamonds. Bochic's Founder and Creative Director David Joseph has been crafting fine jewelry for over 10 years and has built a cult following for his one-of-a-kind designs.